7 TIPS for Marketing your Home

Picture of Daryl Pemberton

Daryl Pemberton

Helping other entrepreneurs one pixel at a time

If you are planning to sell your home, you might be wondering how to do marketing right to sell your home and to make it more attractive to potential buyers and get the best price possible. Selling a home can be a stressful and complicated process, but with some preparation and expert advice, you can make it easier and faster. Here are some tips to sell your home that will help you achieve your goals.

7 Tips for Marketing your Home

TIP #1. Find a trusted real estate agent

One of the most important steps to selling your home is to find a professional and experienced real estate agent who can guide you through the process, market your home effectively, negotiate on your behalf, and handle the paperwork. A good agent will also help you determine the right asking price for your home based on market conditions, comparable sales, and your home’s features and condition.

TIP #2. Invest in value-adding improvements

Before listing your home, you should consider making some improvements to increase its value and appeal. You don’t have to spend a fortune on renovations, but you should focus on fixing any major issues, updating outdated fixtures and appliances, and enhancing the curb appeal. Some examples of value-adding improvements are painting the walls, replacing the flooring, installing new lighting, landscaping the yard, and decluttering and cleaning the house.

TIP #3. Stage your home

Staging your home means arranging the furniture, décor, and accessories to showcase your home’s best features and create a positive impression on buyers. Staging can help your home look more spacious, bright, cozy, and inviting. You can hire a professional stager or do it yourself by following simple tips, such as removing personal items, adding plants and flowers, creating focal points, and using neutral colours.

TIP #4. Use professional photos

The first impression buyers will have of your home is through the photos you use in your online listing. Therefore, you should invest in hiring a professional photographer who can capture high-quality and attractive photos of your home that highlight its strengths and minimize its flaws. Professional photos can also help your home stand out from other listings and attract more attention and inquiries.

Tip 5. Get a professional video tour

Adding video tours to your marketing can be a great way to showcase your listings or to your potential clients. Video tours can help you demonstrate the features and benefits of your listings and marketing. Video tours can also increase engagement and conversion rates, as they can capture the attention and interest of your audience more effectively than static images or text. Google or Bing whichever search engine you use YouTube is the number 2 search engine out there. You can use various tools and techniques to make your video tours professional and appealing.

TIP #6. Market your home creatively

Besides listing your home on popular online platforms, you should also use other creative ways to market your home and reach more potential buyers. For example, you can create a video tour of your home and share it on social media, post flyers and signs in your neighbourhood, host an open house or a virtual tour, or offer incentives or bonuses to buyers or agents.

TIP #7. Be flexible and realistic

Finally, you should be prepared to be flexible and realistic when selling your home. This means being open to feedback and suggestions from your agent and buyers, being willing to negotiate on price and terms, and being ready to move out when needed. You should also have realistic expectations about how long it will take to sell your home and how much you will get for it.

Following these tips can increase your chances of selling your home quickly and successfully.

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