In this blog post, we will explore some of the factors that can influence the style and content of your video tour, and provide some examples of how different businesses have used video tours effectively.

The purpose of your video tour

One of the first things you need to consider when planning your video tour is the purpose of it. What do you want to achieve with your video tour? Do you want to:

– Educate your customers about your products or services?
– Showcase your unique features or benefits?
– Demonstrate your expertise or authority in your field?
– Entertain or inspire your customers?
– Persuade them to take action or make a purchase?

Depending on your purpose, you might need to adjust the tone, length, and format of your video tour. For example, if you want to educate your customers, you might want to use a more informative and explanatory tone, and include more details and facts. If you want to entertain or inspire them, you might want to use a more creative and engaging tone, and include more stories and emotions.

The type of your business

Another factor that can affect your video tour is the type of your business. Different industries have different expectations and standards when it comes to video tours. For example, if you are a restaurant owner, you might want to focus on showing the quality and variety of your food, the ambiance and decor of your dining area, and the testimonials of your satisfied customers. If you are a real estate agent, you might want to focus on showing the features and benefits of the property, the neighborhood and amenities, and the market value and potential of the investment.

The type of your business can also determine the level of professionalism and quality that you need to maintain in your video tour. For example, if you are a lawyer or a doctor, you might want to use a more formal and polished tone, and ensure that your video tour is well-produced and edited. If you are a fitness instructor or a musician, you might want to use a more casual and personal tone, and allow for some spontaneity and improvisation in your video tour.

The preferences of your audience

Finally, you need to consider the preferences of your audience when creating your video tour. Your audience is the ultimate judge of whether your video tour is effective or not. You need to know who they are, what they are looking for, what they value, what they like or dislike, and how they consume online content. Some questions that can help you understand your audience better are:

– What are their demographics (age, gender, location, income, education)?
– What are their psychographics (interests, hobbies, values, beliefs)?
– What are their pain points or problems that they need solutions for?
– What are their goals or aspirations that they want to achieve?
– How do they search for information online (keywords, platforms, devices)?
– How do they engage with online content (watch time, comments, shares)?

By knowing your audience better, you can tailor your video tour to suit their needs and preferences. For example, if your audience is young and tech-savvy, you might want to use a more dynamic and interactive style in your video tour. If your audience is older and more conservative,
you might want to use a more traditional and respectful style in your video tour.