How Video Marketing Boosts Your Business

Picture of Daryl Pemberton

Daryl Pemberton

Helping other entrepreneurs one pixel at a time

Video marketing is a powerful way to promote your brand, products, or services using engaging and informative videos. Video marketing can help you increase your visibility, influence buying decisions, drive more traffic, generate more leads, and grow your revenue. In this blog post, we will explore how video marketing works, why it matters, and what are the best practices for a successful video marketing campaign.

What is Video Marketing?

Video marketing is the use of video content to achieve your marketing goals. Video marketing can be used for various purposes, such as:

  1. – Building customer rapport and trust
  2. – Educating your audience about your offering
  3. – Demonstrating how your product or service solves a problem
  4. – Showcasing customer testimonials and success stories
  5. – Entertaining and engaging your audience with viral or humorous content
  6. – Live-streaming events or webinars
  7. – Creating a brand identity and personality

Video marketing can be integrated into your website, social media platforms, email campaigns, landing pages, and more. Video marketing can also be optimized for search engines, as video content can improve your SEO ranking, increase your click-through rate, and reduce your bounce rate.

 

Why Video Marketing Matters?

Video marketing matters because it can help you achieve multiple benefits for your business, such as:

1. – Increase revenue: According to a study by Wyzowl, 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. Video marketing can also increase your average order value, as customers are more likely to buy more products or services after watching a video.
2. – Influence buying decisions: Video marketing can help you influence your audience’s buying decisions by showcasing the value proposition, features, benefits, and differentiation of your product or service. Video marketing can also help you address common objections, answer frequently asked questions, and provide social proof.
3. – Give customers what they want: Video marketing can help you give your customers what they want, as video is the preferred type of content for most consumers. According to HubSpot, 54% of consumers want to see more video content from brands they support. Video marketing can also help you cater to different learning styles, as some people prefer to watch rather than read or listen.
4. – Increase web traffic: Video marketing can help you increase your web traffic by attracting more visitors from search engines and social media platforms. According to Vidyard, websites with video content get 41% more web traffic from searches than those without. Additionally, social video generates 1200% more shares than text and image content combined.
5. – Get more backlinks: Video marketing can help you get more backlinks from other websites that link to your video content. Backlinks are important for SEO, as they signal to search engines that your website is authoritative and relevant. According to Moz, video content attracts 3 times as many inbound links as plain text posts.
6. – Boost conversions: Video marketing can help you boost conversions by increasing engagement, retention, and trust. According to Eyeview Digital, adding video to landing pages can increase conversions by 86%. Moreover, according to Forbes, viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
7. – Reach decision makers quickly: Video marketing can help you reach decision makers quickly by delivering your message in a concise and compelling way. According to Forbes, 59% of executives say they would rather watch a video than read text. Furthermore, according to Insivia, 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.
8. – Crush email sends: Video marketing can help you crush email sends by improving your open rate, click-through rate, and response rate. According to HubSpot, adding video to an email can boost click rates by 300%. Additionally, according to Vidyard, using the word “video” in an email subject line can increase open rates by 19%.
9. – Rack up shares: Video marketing can help you rack up shares by creating viral or emotional content that resonates with your audience. According to Brightcove, social video generates 1200% more shares than text and image content combined. Moreover, according to Wyzowl, 83% of consumers say they would consider sharing a branded video with their friends if it was entertaining.
10. – Create memorable experiences: Video marketing can help you create memorable experiences for your audience by telling stories that evoke emotions and connect with them on a personal level. According to HubSpot,

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