If you are a real estate agent or a homeowner looking to sell your property, you might want to consider adding night video to your marketing strategy.
Night video is a type of video that showcases your property in the dark, highlighting its features and creating a dramatic effect.
Night video can help you stand out from the competition, attract more buyers, and increase the perceived value of your property.
Night video can offer several benefits for real estate marketing, such as:
– It can showcase the exterior lighting of your property, which can enhance its curb appeal and make it look more inviting.
– It can highlight the architectural details of your property, such as windows, doors, roofs, and chimneys, which can be hard to see during the day.
– It can create a contrast between your property and the surrounding environment, making it look more prominent and impressive.
– It can capture the mood and atmosphere of your property, which can appeal to the emotions of potential buyers.
– It can demonstrate the safety and security of your property, which can be a key factor for many buyers.
How to Create Night Video for Real Estate?
Creating night videos for real estate requires some planning and preparation, as well as some equipment and skills. Here are some tips to help you create a stunning night video for your property:
– Choose the right time to shoot. Ideally, you want to shoot during the “blue hour”, which is the period of twilight after sunset or before sunrise, when the sky is still blue but not completely dark. This will give you enough natural light to illuminate your property and create a beautiful backdrop.
– Use a tripod. Shooting at night requires longer exposure times, resulting in blurry images if you hold your camera by hand. Using a tripod will ensure that your camera is stable and your video is sharp and smooth.
– Adjust your camera settings. Depending on your camera model and the lighting conditions, you may need to adjust some settings to get the best results. Some of the settings you may want to tweak are:
– ISO: This controls how sensitive your camera is to light. A higher ISO will make your camera capture more light, but it will also introduce more noise or graininess to your video. A lower ISO will make your camera capture less light, but it will also produce a cleaner and sharper video. You may want to experiment with different ISO levels until you find the optimal balance between brightness and noise.
– Aperture: This controls how much light enters your camera through the lens. A wider aperture (lower f-number) will let more light in, but it will also reduce the depth of field or the range of distance that is in focus. A narrower aperture (higher f-number) will let less light in, but it will also increase the depth of field or the range of distance that is in focus. You may want to use a wider aperture if you want to focus on a specific feature of your property and blur out the background. You may want to use a narrower aperture if you want to keep everything in focus and show more details.
– Shutter speed: This controls how long your camera exposes each frame of your video. A faster shutter speed (shorter duration) will freeze motion and reduce blur, but it will also capture less light. A slower shutter speed (longer duration) will capture more light and create motion blur or light trails, but it will also require a steadier hand or a tripod. You may want to use a faster shutter speed if you want to show crisp and clear images of your property. You may want to use a slower shutter speed if you want to create some artistic effects with moving objects or lights.
– Use additional lighting sources. Depending on the existing lighting of your property and the effect you want to achieve, you may need to use some additional lighting sources to enhance your video. Some of the lighting sources you may want to use are:
– Exterior lights: These are the lights that are already installed on your property, such as porch lights, landscape lights, pool lights, etc. You may want to turn them on before shooting to highlight your property’s features and create a warm and welcoming ambiance.
– Interior lights: These are the lights that are inside your property, such as lamps, ceiling lights, fireplace lights, etc. You may want to turn them on before shooting to create
What I do with the night footage is that I blend it with the daytime footage in editing and it comes out amazing, check out some of my samples, one of them is in the link above.