Why you should include video in your marketing?
A video is a powerful tool for any marketer. Whether you’re trying to sell a product or service or just want to share information about yourself, videos have become a great way to get your message across. In fact, according to HubSpot, nearly half (48 percent) of consumers trust online reviews at least as much as personal recommendations from friends and family. In addition to being effective, videos are fun! People love watching them, and they help create a sense of community among viewers.
Videos are also a great way to build relationships with potential customers. And if you’ve ever tried to explain something using words alone, you know how challenging that can be.
But while videos are great tools for communicating, many businesses still struggle with incorporating them into their marketing strategy. Here’s what you need to know before you start shooting.
What Is Video Marketing?
Before we dive into the benefits of video marketing, let’s first talk about what exactly it is. According to HubSpot, video marketing is defined as “the use of digital technology to create, edit, publish, promote, measure, and monetize videos.” Essentially, it’s anything related to making and sharing videos.
The best way to think about video marketing is that it involves three steps: creation, distribution, and measurement. When you shoot a video, you’re creating content. You may choose to distribute it via social media channels, email newsletters, YouTube, or even printed materials. Finally, once you’ve created the content, you’ll want to make sure you track its performance.
How Can Video Help Your Business Grow?
There are several ways that video marketing helps your business grow. Let’s take a look at some of the top reasons why you should consider adding video to your marketing mix.
Increase Engagement
One of the biggest challenges marketers face today is getting people to pay attention to their messages. Studies show that people spend less than two minutes per day on average looking at text-based ads. That means that if you want someone to read your ad, you need to make it interesting enough to catch their eye.
A study conducted by HubSpot shows that video increases engagement by over 50%. If you’re not convinced yet, here’s a stat to prove it: According to eMarketer, Facebook users watch an average of 2 hours of video each month. That’s a lot of time spent watching videos. So, if you want to increase engagement, you need to make sure your video content is compelling.
