Video in your marketing
why you need it

Picture of Daryl Pemberton

Daryl Pemberton

Helping other entrepreneurs one pixel at a time

Video Marketing

Why you should include video in your marketing?

A video is a powerful tool for any marketer. Whether you’re trying to sell a product or service or just want to share information about yourself, videos have become a great way to get your message across. In fact, according to HubSpot, nearly half (48 percent) of consumers trust online reviews at least as much as personal recommendations from friends and family. In addition to being effective, videos are fun! People love watching them, and they help create a sense of community among viewers. 

Videos are also a great way to build relationships with potential customers. And if you’ve ever tried to explain something using words alone, you know how challenging that can be.
But while videos are great tools for communicating, many businesses still struggle with incorporating them into their marketing strategy. Here’s what you need to know before you start shooting.

What Is Video Marketing?

Before we dive into the benefits of video marketing, let’s first talk about what exactly it is. According to HubSpot, video marketing is defined as “the use of digital technology to create, edit, publish, promote, measure, and monetize videos.” Essentially, it’s anything related to making and sharing videos.

The best way to think about video marketing is that it involves three steps: creation, distribution, and measurement. When you shoot a video, you’re creating content. You may choose to distribute it via social media channels, email newsletters, YouTube, or even printed materials. Finally, once you’ve created the content, you’ll want to make sure you track its performance.

How Can Video Help Your Business Grow?

There are several ways that video marketing helps your business grow. Let’s take a look at some of the top reasons why you should consider adding video to your marketing mix.

Increase Engagement

One of the biggest challenges marketers face today is getting people to pay attention to their messages. Studies show that people spend less than two minutes per day on average looking at text-based ads. That means that if you want someone to read your ad, you need to make it interesting enough to catch their eye.

A study conducted by HubSpot shows that video increases engagement by over 50%. If you’re not convinced yet, here’s a stat to prove it: According to eMarketer, Facebook users watch an average of 2 hours of video each month. That’s a lot of time spent watching videos. So, if you want to increase engagement, you need to make sure your video content is compelling.

Improve SEO

Video Marketing is becoming increasingly popular among businesses of all sizes. In fact, according to HubSpot, nearly 80% of marketers plan to increase their use of video content in 2018. Video marketing offers several advantages over traditional forms of advertising, including increased brand awareness, trust, and credibility. Here are three reasons why you should consider adding video to your marketing strategy.

1 Videos Engage Your Audience More Effectively

Videos allow you to connect with your audience in a way that text-based content just doesn’t. People love watching videos—they’re entertaining, informative, and engaging. And they make people want to share them. According to Cisco Visual Networking Index (VNI) data, 90 percent of consumers say they would rather watch a video than read about the same topic.

2  Videos Are Easy To Share On Social Media

The average person watches over 2 hours of social media per day. That means that if you post great content, you have a good chance of getting views and shares. But what happens after someone watches your video? Do they click away without sharing it? Or do they take action and share it themselves? If your answer is “latter,” then you need to start thinking about how you can get viewers to engage with your content.

3  Videos Can Be Interactive

People don’t always respond well to reading text. They may not understand it, or they may simply prefer to watch something instead. However, videos can be interactive. You can add questions to your videos, ask viewers to comment, or even let them vote on certain topics. These types of interactions create engagement and encourage viewers to interact with your content.

A video is a powerful tool for any business. Whether you’re selling products online, offline, or both, videos help you connect with customers and prospects in ways nothing else does. But if you don’t have a strategy for using video in your marketing mix, you could be leaving money on the table.


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