Video Tours Sell Homes Faster

Picture of Daryl Pemberton

Daryl Pemberton

Helping other entrepreneurs one pixel at a time

Selling your home can be a stressful and time-consuming process. You have to prepare your property, market it to potential buyers, negotiate with agents and lawyers, and deal with inspections and appraisals. And even after you find a buyer, you still have to wait for the closing date and hope that nothing goes wrong.

But what if there was a way to make your home stand out from the competition and attract more buyers in less time? What if you could showcase your home’s best features and give buyers a realistic and immersive experience of what it’s like to live there?

 

That’s where video tours come in. Video tours are short videos that highlight the main selling points of your home, such as the layout, the amenities, the neighbourhood, and the lifestyle. They are not just slideshows of photos or virtual tours that use 360-degree cameras. They have professionally produced videos that tell a story about your home and why it’s the perfect fit for the right buyer.

Video tours can help you sell your home faster for several reasons:

– They increase your online exposure. According to a study by the National Association of Realtors, 90% of home buyers use the Internet as their primary source of information when looking for a home. And video is one of the most popular and engaging forms of online content. By adding a video tour to your online listing, you can reach more potential buyers and generate more interest in your property.
– They showcase your home’s unique features. Photos can only capture so much detail and perspective. Video tours can show off your home’s spacious rooms, natural light, hardwood floors, granite countertops, fireplace, pool, garden, or any other feature that makes your home special. They can also highlight the benefits of living in your neighbourhood, such as the schools, parks, shops, restaurants, or public transportation options.
– They create an emotional connection. Video tours can help buyers imagine themselves living in your home. They can see how the rooms flow together, how the furniture fits, how the colours match, and how the atmosphere feels. They can also hear your voice or narration explaining why you love your home and what makes it unique. This can create a positive impression and a sense of trust in you as the seller.
– They save you time and money. Video tours can reduce the number of showings you have to do, which can save you time and hassle. They can also weed out unqualified or uninterested buyers who might otherwise waste your time or make lowball offers. And they can help you sell your home faster, saving you money on carrying costs such as mortgage payments, taxes, utilities, insurance, and maintenance.

If you’re interested in creating a video tour for your home, you have several options:

– You can hire a professional videographer who specializes in real estate videos. This can ensure that you get a high-quality video that showcases your home in the best possible way. However, this option can be expensive and time-consuming.
– You can use an online service that provides video tours for a fee. This can be a convenient and affordable option that allows you to upload photos or videos of your home and get a video tour created for you within hours or days. However, this option may not offer much customization or personalization.
– You can create your own video tour using your smartphone or camera. This can be a cheap and easy option that gives you full control over the content and style of your video tour. However, this option may require some technical skills and creativity.

Whichever option you choose, here are some tips to make your video tour more effective:

– Plan ahead. Before you start filming, list the features and benefits you want to highlight in your video tour. Think about what makes your home stand out from others in your area and what buyers are looking for in their dream homes.
– Prepare your home. Ensure your home is clean, decluttered, organized, and staged for filming. Remove any personal items or distractions that might detract from your home’s appeal. Turn on all the lights and open all the curtains to create a bright and airy feel.
– Keep it short and sweet. Aim for a video tour that is between 2 to 5 minutes long. Anything longer might bore or overwhelm viewers. Focus on the most important rooms and features of your home and avoid showing anything that is irrelevant or negative.
– Be informative and engaging. Use clear and confident language to describe your home and its features. Avoid using jargon or technical terms that might confuse viewers. Use emotion and enthusiasm to convey why you love your home and why buyers should buy your home.

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